… and grabbing our money today. Unfunny jokes aside, this new marketing campaign from Intel, “Sponsors of Tomorrow”, just kicked off this week, and I am already absolutely in love with the whole campaign! Check out the following ad, it’s soooo well-done.
httpv://www.youtube.com/watch?v=jqLPHrCQr2I
“For more than 40 years Intel has been delivering tomorrow’s ‘normal,’ and our new marketing campaign is a way for the world to be made aware of this fact,” said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company. “Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow.” The multi-million-dollar marketing campaign is the largest for Intel since “Multiply,” the September 2006 campaign that supported the then-new Intel Core 2 Duo. “Sponsors of Tomorrow” is expected to have a lifespan of 3 to 5 years, and was created by Venables Bell & Partners in San Francisco. It is the first campaign for Intel by the agency since being awarded Intel’s master brand account in January. “Most of the world knows Intel as a huge, multi-national chipmaker, but the company is much more than that,” said Paul Venables, the agency’s founder and co-creative director. “The more we learned about Intel, the more we realized how narrow our perception had been. This company is forging the future in so many unfathomable ways, and what a shame it is that the general consumer has no idea.”
“For more than 40 years Intel has been delivering tomorrow’s ‘normal,’ and our new marketing campaign is a way for the world to be made aware of this fact,” said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.
“Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow.”
The multi-million-dollar marketing campaign is the largest for Intel since “Multiply,” the September 2006 campaign that supported the then-new Intel Core 2 Duo. “Sponsors of Tomorrow” is expected to have a lifespan of 3 to 5 years, and was created by Venables Bell & Partners in San Francisco. It is the first campaign for Intel by the agency since being awarded Intel’s master brand account in January.
“Most of the world knows Intel as a huge, multi-national chipmaker, but the company is much more than that,” said Paul Venables, the agency’s founder and co-creative director. “The more we learned about Intel, the more we realized how narrow our perception had been. This company is forging the future in so many unfathomable ways, and what a shame it is that the general consumer has no idea.”
And one of the most enthralling timelapse video ever seen.
[vimeo clip_id="4014102" height="" width="550"]
As Adam Frucci says simply on this Gizmodo article – “Well, this about sums up the internet, doesn’t it? Wow.”
The Internet’s supposed to make us smarter, but looks like dumb is still winning.
Everyone (well geeks on the Net anyway) are fervently discussing about this video.
NOTE : Have you watched the video yet? Please do so, because the rest of this post contains spoilers.
—- SPOILER ALERT —
Did you get it yet? Pretty much everyone is saying that there is no mirror, it is actually a window to another similar room, and the chick has a twin.
Then they (the discussers) go on and say it’s a pretty lame trick, yadah yadah, another Sammy viral ad that FAIL (the zeitgeist word of our time)…
… but to me, the bluddy ad was a success! It got everyone peeking at details in the HD video to make out how was it done, and that was the whole point of the ad (shot with the Samsung I8910). It was not about some lame magic trick, it was not supposed to be impossible to discover how it was done.
The trick of the ad was to get people investigating in HD, and I bet my last pants Samsung’s going to come out and say ‘GOTCHA! It’s because our phones shoot in HD that is why you folks can pinpoint so many evidence to support your theory.’
So… pretty cool from a advertising standpoint, though viral or not, yet to be seen. Good going, Sammy.
While researching on some of the pranks I can safely pull off on my long-suffering friends, came across these gems.
The Top 100 April Fool’s Day Hoaxes of All Time
My favorite? This one.
#8: The Left-Handed Whopper 1998: Burger King published a full page advertisement in USA Today announcing the introduction of a new item to their menu: a "Left-Handed Whopper" specially designed for the 32 million left-handed Americans. According to the advertisement, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, "many others requested their own ‘right handed’ version."
#8: The Left-Handed Whopper
1998: Burger King published a full page advertisement in USA Today announcing the introduction of a new item to their menu: a "Left-Handed Whopper" specially designed for the 32 million left-handed Americans. According to the advertisement, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, "many others requested their own ‘right handed’ version."
Looking at the list, you just wonder at the sheer number of silly people in this world. Come on, we got opposable thumbs, for chrissakes!!
