Why must it be the U.S.S Kelvin that gets blown up within the first 10 minutes of the new Star Trek movie? Why can’t it be U.S.S Dixon, or U.S.S Bush? Of all names, they have to choose Kelvin, as though that name is associated with being cannon fodder!

Anyway back in the dark days of my secondary school times, I now publicly admit – I was a Trekkie. As in not just a closet Trekkie, but one who attended conventions (however pitiful), joined home-screening sessions, and had a rank. And this movie revived that dormant Trekkie in me all over again.

As an Onion parody put it – it’s just too fun and watchable for a Trek film. You are talking great CGI, beautiful people (metrosexual dudes now vs retrosexual men of yore)… and lots and lots of photon torpedoes (WOW!).

httpv://www.youtube.com/watch?v=02LgdXVkXgM

“If I wanted to see young, attractive people doing cool, exciting things… I’d go watch sports.” [haha]

So, go catch it. You might not be a Trek fan, but this one is by far the most accessible movie of all the venerable space sci-fi franchises. And even by itself, it’s still a great enjoyable popcorn movie. Just ignore all the dorky Trekkies at the screening.

Now, go boldly where no man has gone before.

… and grabbing our money today. Unfunny jokes aside, this new marketing campaign from Intel, “Sponsors of Tomorrow”, just kicked off this week, and I am already absolutely in love with the whole campaign! Check out the following ad, it’s soooo well-done.

httpv://www.youtube.com/watch?v=jqLPHrCQr2I

“For more than 40 years Intel has been delivering tomorrow’s ‘normal,’ and our new marketing campaign is a way for the world to be made aware of this fact,” said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.

“Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow.”

The multi-million-dollar marketing campaign is the largest for Intel since “Multiply,” the September 2006 campaign that supported the then-new Intel Core 2 Duo. “Sponsors of Tomorrow” is expected to have a lifespan of 3 to 5 years, and was created by Venables Bell & Partners in San Francisco. It is the first campaign for Intel by the agency since being awarded Intel’s master brand account in January.

“Most of the world knows Intel as a huge, multi-national chipmaker, but the company is much more than that,” said Paul Venables, the agency’s founder and co-creative director. “The more we learned about Intel, the more we realized how narrow our perception had been. This company is forging the future in so many unfathomable ways, and what a shame it is that the general consumer has no idea.”

Recent moods have swung from the upbeat bossa nova tempos of Eliane Elias and Nicole Henry, to the savory urban tunes of Candy Dulfer and Boney James. It’s amazing how versatile jazz is, the ability to insert itself into your subconscious and propel your thoughts through streams of stardust.

Music has Charms to sooth a savage Breast,
To soften Rocks, or bend a knotted Oak.
- William Congreve, The Mourning Bride

[audio:candydulfer_fortheloveofyou.mp3] [audio:candydulfer_smoovgroove.mp3] [audio:candydulfer_ambiente.mp3]

_	[audio:boneyjames_wannashowusumthin.mp3][audio:boneyjames_sendoneyourlove.mp3]

And one of the most enthralling timelapse video ever seen.

[vimeo clip_id="4014102" height="" width="550"]

As Adam Frucci says simply on this Gizmodo article – “Well, this about sums up the internet, doesn’t it? Wow.”

The Internet’s supposed to make us smarter, but looks like dumb is still winning.