… and grabbing our money today. Unfunny jokes aside, this new marketing campaign from Intel, “Sponsors of Tomorrow”, just kicked off this week, and I am already absolutely in love with the whole campaign! Check out the following ad, it’s soooo well-done.
httpv://www.youtube.com/watch?v=jqLPHrCQr2I
“For more than 40 years Intel has been delivering tomorrow’s ‘normal,’ and our new marketing campaign is a way for the world to be made aware of this fact,” said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.
“Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow.”
The multi-million-dollar marketing campaign is the largest for Intel since “Multiply,” the September 2006 campaign that supported the then-new Intel Core 2 Duo. “Sponsors of Tomorrow” is expected to have a lifespan of 3 to 5 years, and was created by Venables Bell & Partners in San Francisco. It is the first campaign for Intel by the agency since being awarded Intel’s master brand account in January.
“Most of the world knows Intel as a huge, multi-national chipmaker, but the company is much more than that,” said Paul Venables, the agency’s founder and co-creative director. “The more we learned about Intel, the more we realized how narrow our perception had been. This company is forging the future in so many unfathomable ways, and what a shame it is that the general consumer has no idea.”
