… and grabbing our money today. Unfunny jokes aside, this new marketing campaign from Intel, “Sponsors of Tomorrow”, just kicked off this week, and I am already absolutely in love with the whole campaign! Check out the following ad, it’s soooo well-done.

httpv://www.youtube.com/watch?v=jqLPHrCQr2I

“For more than 40 years Intel has been delivering tomorrow’s ‘normal,’ and our new marketing campaign is a way for the world to be made aware of this fact,” said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.

“Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow.”

The multi-million-dollar marketing campaign is the largest for Intel since “Multiply,” the September 2006 campaign that supported the then-new Intel Core 2 Duo. “Sponsors of Tomorrow” is expected to have a lifespan of 3 to 5 years, and was created by Venables Bell & Partners in San Francisco. It is the first campaign for Intel by the agency since being awarded Intel’s master brand account in January.

“Most of the world knows Intel as a huge, multi-national chipmaker, but the company is much more than that,” said Paul Venables, the agency’s founder and co-creative director. “The more we learned about Intel, the more we realized how narrow our perception had been. This company is forging the future in so many unfathomable ways, and what a shame it is that the general consumer has no idea.”

And one of the most enthralling timelapse video ever seen.

[vimeo clip_id="4014102" height="" width="550"]

Everyone (well geeks on the Net anyway) are fervently discussing about this video.

NOTE : Have you watched the video yet? Please do so, because the rest of this post contains spoilers.

—- SPOILER ALERT —

Did you get it yet? Pretty much everyone is saying that there is no mirror, it is actually a window to another similar room, and the chick has a twin.

Then they (the discussers) go on and say it’s a pretty lame trick, yadah yadah, another Sammy viral ad that FAIL (the zeitgeist word of our time)…

… but to me, the bluddy ad was a success! It got everyone peeking at details in the HD video to make out how was it done, and that was the whole point of the ad (shot with the Samsung I8910). It was not about some lame magic trick, it was not supposed to be impossible to discover how it was done.

The trick of the ad was to get people investigating in HD, and I bet my last pants Samsung’s going to come out and say ‘GOTCHA! It’s because our phones shoot in HD that is why you folks can pinpoint so many evidence to support your theory.’

So… pretty cool from a advertising standpoint, though viral or not, yet to be seen. Good going, Sammy.

The computer was chugging along over the weekend, downloading the Victoria Secret Fashion Show 2008…

… in glorious 1080 HD!!!!!! 5.5 gb and 42 minutes of pure artery-rupturing eye-candy.

for all you boys out there, consider yourself warned – prepare to melt.

p.s this is just part one. I have to go take a lie down halfway through the show, before my heart exploded all over the floor.

[nggallery id=7]

p.p.s Usher’s was this year’s star performer and all-round-F-ing-lucky-dude. Nice hat, slick moves.

here’s a track from his latest and not-so-greatest – Love in This Club II from the album Here I Stand

[audio:loveinthisclub.mp3]

… then I wanna believe in fairies, I wanna believe in fairies, I wanna believe in fairies, I wanna believe in fairies, I wanna believe in fairies, I wanna believe in fairies x (US bailout package).

Seriously, she’s hawt. Darn you, Peter Pan!!

Nice video too. Now go watch it (on Disney Channel), if not for anything else, then for Tinker Bell. You go, girl!